The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Review Michael E. Gerber

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My rating: 5 Stars

The E-Myth Revisited Review:

This book is guide for everyone who is interested in starting their own small business, of you’re already someone who have a small business, but you have problems running it successfully. In every case you will find this book very helpful, because it does offer much value in it, and it’s written by someone who speaks from experience.

If you have trouble with your small business and you know that you need to change something, but you’re not sure what, and where to start – then I suggest you to read this book because it does give some great advice on how you should approach on what need to be changed first, and how to changes it. There are story examples of good business strategies from people who had problems with their small businesses and managed to find a solution.

I picked this book because it have so much recommendation over years, and I saw that is available on Scribd and I decided to read it. I already work in small business which is run by my father, we all work together as a family (my father, mother, sister and I) and we went through business cycles couple of times in past 17 years how we’re in business. And I have to say that this book kind of gave some direction on how to approach on changing things. Even though, I have to honest and say that I’m not much interested in continuing the family business, but rather to go on my own and start something different. But this book did gave me a good idea about franchising and creating business system that can work without me.

I do have to say that I still don’t get it how people have successful companies run by employees, because in our case that was a reason why we went to leave only one employee after all those years, and take control of the job by ourselves. I do see strategy how to manage employees in this book, and we did use many of them, but in the end people just don’t appreciate something you created and work hard to keep it running. That is something that need a lot of work and effort in managing the employees successfully.

I found many useful information in this book on how to work to create my blog even better. I do read business books because I have much interest in them, and read for my personal interest at first. But I do consider my blog as my other small business and I’m taking it seriously. I got some good ideas on how should I approach on improving it more.

This book is not ultimate guide for the small businesses, but it does touch so many important subjects that needs to be looked upon when working on your plan for future small business, or you are someone like who’s looking to improve their existing ones. Feel free to read this book, because it does offer so much value, and you won’t regret spending time reading it. Because it will prepare you for things that you need to learn.

If you like, you can read my other reviews of Entrepreneurship & Small Business Books

If you like, you can read my other reviews of Marketing & Sales Books

If you like, you can read my other reviews of Management & Leadership Books

Also, check out my Best Business Books List

The E-Myth Revisited Summary:


  • IDEA #1
  • IDEA #2
  • IDEA #3
  • IDEA #4

PART I – The E-Myth and American Small Business

The Entrepreneurial Myth

  • The Entrepreneurial Seizure
  • The Fatal Assumption

The Entrepreneur, The Manager, and The Technician

  • The Entrepreneur
  • The Manager
  • The Technician

Infancy: The Technician’s Phase

Adolescence: Getting Some Help

Beyond The Comfort Zone

  • Getting Small Again
  • Going for Broke
  • Adolescent Survival

Maturity and The Entrepreneurial Perspective

  • The Entrepreneurial Perspective
  • The Entrepreneurial Model

PART II – The Turn-Key Revolution: A New View of Business

The Turn-Key Revolution

  • The Franchise Phenomenon
  • “The Most Successful Small Business in the World”
  • Turning The Key: The Business Format Franchise
  • Selling the Business Instead of the Product

The Franchise Prototype

Working On Your Business, Not In It

  1. The model will provide consistent value to your cus- tomers, employees, suppliers, and lenders, beyond what they expect.
  2. The model will be operated by people with the lowest possible level of skill.
  3. The model will stand out as a place of impeccable order.
  4. All work in the model will be documented in Operations Manuals.
  5. The model will provide a uniformly predictable service to the customer
  6. The model will utilize the uniform color, dress, and facilities code

PART III – Building the Small Business That Works!

The Business Development Process

  • Innovation
  • Quantification
  • Orchestration

Your Business Development Program

Your Primary Aim

Your Strategic Objective

  • The First Standard: Money
  • The Second Standard: The Opportunity Worth Pursuing
    • What Kind of Business am I in?
    • Who Is My Customer?
    • Standard Three Thoughts?

Your Organization Strategy

  • Organizing Around Personalities
  • Organizing Your Company
  • Prototyping the Position: Replacing Yourself with the System

Your Management Strategy

  • What is a Management System?

Your People Strategy

  • The Rules of the Game
  • The Logic of the Game
  • Playing the Game

Your Marketing Strategy

  • The Irrational Decision Maker
  • The Two Pillars of the Successful Marketing Strategy

Your Systems Strategy

  • Three Kinds of Systems
    • Hard System
    • Soft System
    • Information System

A Letter to Sarah


Epilogue – Bringing The Dream Back to American Small Business

  • Bridging the gap
  • A world of our own
  • An idea for action

Afterword – Taking The First Step

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Product details

  • File Size: 1470 KB
  • Print Length: 292 pages
  • Publisher: HarperCollins e-books; Updated, Subsequent edition (March 17, 2009)
  • Publication Date: March 17, 2009
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B000RO9VJK
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