Influence: The Psychology of Persuasion By Robert Cialdini Book Review

I have to say that this book was an excellent reading and learning material lately. I see that people mostly read this book to learn tactics which they can use on other people; whether it is for marketing purposes or not, you can use information from this book in that way. But I have to say that this book was really helpful for me to influence myself more to become even better and appreciate myself even more, and that will lead become more appreciated by others as well. I read this book once, and than just went through it one more time a bit quickly to remind myself about some parts. Reading this book I did get more motivated and I’ve had that feeling when you just want to do things.

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Managing Brand Equity By David A. Aaker Review

Right at the start I have to say that this books is best to use as continuation to the book Building Strong Brands written by the same author. First book will teach you on what steps you need to take when starting to build your brand; and from this book you will learn proper steps that you need to take in order to manage your brand along the way and focusing on long-term profits more, over the short-term profits. I have to say that you won’t get much just by reading one of these two books – you have to read them both.

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Start Your Own Business: The Only Startup Book You’ll Ever Need By The Staff of Entrepreneur Media, Inc. and Jason Feifer Book Review

This book is excellent business startup guide for everyone who is looking to learn how to start a business. It’s 1000+ pages long and it will help you to learn what you need to start your own business. It’s written in style that great for beginners and very nicely sorted out which makes it easy to navigate through. You can read it in two ways: first you can read it and start working on your plan how you wen through book; and second you can read it all at once and then went back and start from scratch, but this time start writing plan and your ideas how you go through the book.

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Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional By Zig Ziglar Book Review

If you’re looking for a ways on how to be a good salesmen and learn useful sales tips, sales techniques and sales skills – than you have to read this book written by Zig Ziglar. This book is a great tool for everyone who is looking to learn what makes a good salesperson. Content from this books can be used in dealing with customers if your business is established online. 

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Outliers: The Story of Success by Malcolm Gladwell Book Review

We are all bombarded daily by ads that try to sell us books, courses on how we can become successful; what kind of habits we need to acquire in order do become successful; how we need to work hard and we will become our own success story. We are constantly presented by people who claim that they are “self-made success” – and if you’re like me who like to question things and think that maybe there more to that story and that something is missing, then you are at a good place to find out more about what is behind the curtains of those stories such as Bill Gates and others.

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Why Women Buy: How to Sell to the World’s Largest Market by Dawn Jones, Sherry Prindle Review

I was scrolling through list of books on Scribd looking for something interesting to read, and I saw this book with interesting title “Why Women Buy” and decided to give it a try and see what this book is about. I already know that women’s take bigger market share than men when it comes to purchasing power. So, naturally I want to learn more how to appeal to women and what are the right marketing strategies to use.

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Shoe Dog: A Memoir by the Creator of Nike Review

This book is a memoirs of Phil Knight who is founder of Blue Ribbon company, which will later became Nike Inc. Book is written in such way that you won’t get direct tips on how to to certain things; but rather you will have to make conclusions from stories which goes through different chapters. If you already have experience in business – than you will not have difficulties understanding this book.

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Color For Profit by Louis Cheskin Review

This book first paragraph describes itself – This book was prepared specially for those business executives, market researchers, advertising people, commercial artists, display men and creative salesmen who seek knowledge about using color and design as marketing tools. The material in this book does not deal with personal or subjective opinions but with the scientific application of color and design.

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Why People Buy: Motivation Research and Its Successful Application By Louis Cheskin Review

This book is about Marketing and it was written by Louis Cheskin, who was a director of Colors Research Institute in 1950’s, and this book is from that period of time. You might think that this book is old and it will it not be possible to use information provided in this book – but you’ll be wrong about it; because when you start reading it and use common sense, you’ll see that 90% of things from this book still apply to this date when it comes to marketing.

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Search Engine Optimization For Dummies Peter Kent Review

If you’re looking for a good book about SEO (Search Engine Optimization) – than you should definitely read this one, because this book offer so many value and even if you’re not an expert and have superficial knowledge about SEO, you can see that this book is written by a professional. I was looking for a good book about SEO because I needed to learn more about it, so I can do proper improvements on my Blog in order to improve rankings and get more visitors to it.

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A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Edward O. Thorp Book Review

I would call this book more of a Biography book about life of the Edward, which if quite frankly very interesting from my point of view. It’s a story of his growing up; later on developing a winning strategy for playing Blackjack; and after that succeeding in investing business. I like this book very much, and I learned something useful from this book, but more on that later.

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Rich Dad Poor Dad: What The Rich Teach Their Kids About Money – That The Poor And Middle Class Do Not! by Robert T. Kiyosaki Book Review

This book have got so many recommendation, and after reading it I now understand why is that. In this book there’s a story of how one young man was influenced by two, completely different, type of people. One was his real father who was a teacher, and the other man was his friend father (whom author consider as his second father) was an entrepreneur and business owner.

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The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey Book Review

If you are in period of life where you question everything that you’ve learned so far, and you think that you should start working on improving yourself but not sure where to start – then I would suggest you to start with this book. We all get through that time of a life where we are not satisfied with ourselves and things that we accomplished so far, or we fell lack of accomplishments.

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Think and Grow Rich by Napoleon Hill Book Review

This is Self-Help book for those who are interested in Entrepreneurship and who are working on plans to start their own business. But there are parts who are good for those who are looking for a job. 

There’s a good part which explains how to write resume, how to research your employer and boost your chance of getting the wanted position.

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