Managing Brand Equity By David A. Aaker Review

Right at the start I have to say that this books is best to use as continuation to the book Building Strong Brands written by the same author. First book will teach you on what steps you need to take when starting to build your brand; and from this book you will learn proper steps that you need to take in order to manage your brand along the way and focusing on long-term profits more, over the short-term profits. I have to say that you won’t get much just by reading one of these two books – you have to read them both.

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Building Strong Brands By David A. Aaker Book Review

If you’re looking for a book that will help you to learn how to build a brand – then I would definitely suggest you this book which is 500+ pages long written by a professor David A. Aaker who is teaching marketing at University of California – Berkeley. Building a brand is not something that is easy, and especially is not easy to build a brand and keep that brand running successfully for a long time. I have to say that this books has very technical approach on building a brand strategy and you’ll not be able to comprehend everything at once.

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Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional By Zig Ziglar Book Review

If you’re looking for a ways on how to be a good salesmen and learn useful sales tips, sales techniques and sales skills – than you have to read this book written by Zig Ziglar. This book is a great tool for everyone who is looking to learn what makes a good salesperson. Content from this books can be used in dealing with customers if your business is established online. 

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Why Women Buy: How to Sell to the World’s Largest Market by Dawn Jones, Sherry Prindle Review

I was scrolling through list of books on Scribd looking for something interesting to read, and I saw this book with interesting title “Why Women Buy” and decided to give it a try and see what this book is about. I already know that women’s take bigger market share than men when it comes to purchasing power. So, naturally I want to learn more how to appeal to women and what are the right marketing strategies to use.

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Color For Profit by Louis Cheskin Review

This book first paragraph describes itself – This book was prepared specially for those business executives, market researchers, advertising people, commercial artists, display men and creative salesmen who seek knowledge about using color and design as marketing tools. The material in this book does not deal with personal or subjective opinions but with the scientific application of color and design.

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Why People Buy: Motivation Research and Its Successful Application By Louis Cheskin Review

This book is about Marketing and it was written by Louis Cheskin, who was a director of Colors Research Institute in 1950’s, and this book is from that period of time. You might think that this book is old and it will it not be possible to use information provided in this book – but you’ll be wrong about it; because when you start reading it and use common sense, you’ll see that 90% of things from this book still apply to this date when it comes to marketing.

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The Perfect Close: The Secret To Closing Sales Review – James Muir

This book is from Marketing & Sales section, and I bought it because I was looking to learn new things which could help to improve marketing strategies with my blog. I have to say that book isn’t quite what I was looking for, but there are good tips and insights shared in this book which I can use. This book is best suited for corporate sales people who interact with their customers and have meetings with them, and have a small percentage interactions by phone, email etc.

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How to Win Friends and Influence People Dale Carnegie Review

This book it’s recommended by so many people; and now, after I’ve read it, I understand why is that. This book I will put into multiple categories, because it does deliver very good content which can be used in: Self-Help, Self-Improvement, Marketing and Management. Although the book title states “How to Win Friends and Influence People” – these principles that Dale Carnegie has shared in his book can be used in so many different ways. It’s definitely a good reading material.

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100 Content Marketing Tips: Learn How to Drive Thousands of Visitors to Your Blog by Tamas Torok Book Review

I have rated this book with 1 star. This book is rubbish, contain information that you can find for free online; and it is heavily oriented toward Affiliate marketing and promoting different kind of tools that you need to use on your site, without even disclosing it. As you can see on my site, I have announcement on the right that I’m an affiliate, and in every post I mention that I’m an affiliate.

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