Just at the beginning I have to say how many common sense things this book contains, but still many of us aren’t even aware of them. I was listening the audio version of this book and I have to say that I was enjoying even though 80% of thing presented in this book I was aware of. And because I agree to the most part of what is author have to present, that’s why I like this book.
If you’re feeling a bit lost in a life, and really don’t know what to next, you don’t know how to find way to improve your current situation – then you might want to give this book a chance to help you out. We all live in this fast world where time passes by us too fast, and we find ourselves too often lost and we fell like we fail in so many ways in life. The title of this book suggest on which things you need to focus; and although it’s not a step-by-step guide how and what you need to do – it’s still very useful book.
I have to say that this book was an excellent reading and learning material lately. I see that people mostly read this book to learn tactics which they can use on other people; whether it is for marketing purposes or not, you can use information from this book in that way. But I have to say that this book was really helpful for me to influence myself more to become even better and appreciate myself even more, and that will lead become more appreciated by others as well. I read this book once, and than just went through it one more time a bit quickly to remind myself about some parts. Reading this book I did get more motivated and I’ve had that feeling when you just want to do things.
People who have lately thinking about starting their own business, but don’t have enough knowledge and want to start learning first before they went into business – I would suggest you to read this book. I do have to say that this will not be your complete ‘How to’ guide when it comes learning about how to start your own business, but it’s a good start. Also I would suggest this book to people who already had started business but the business is not doing well. You can learn some important skills that are required, and start working on how to apply some changes to your business and make it better.
Very interesting story of a 51 year old guy who got fired from his job at Newsweek and getting a job to work at the tech company. But this book is so much interesting because it doesn’t talk about benefits of the tech company so much, it is more focused on providing insights on how does those companies work and how they are funded and operated – or as it should be better putted: how those companies are run by incompetent people and funded by those who cares only about money and will in the end make money. I will call it a bit of a dark side of tech industry, even if it sounds a bit cliche.
Right at the start I have to say that this books is best to use as continuation to the book Building Strong Brands written by the same author. First book will teach you on what steps you need to take when starting to build your brand; and from this book you will learn proper steps that you need to take in order to manage your brand along the way and focusing on long-term profits more, over the short-term profits. I have to say that you won’t get much just by reading one of these two books – you have to read them both.
If you’re looking for a book that will help you to learn how to build a brand – then I would definitely suggest you this book which is 500+ pages long written by a professor David A. Aaker who is teaching marketing at University of California – Berkeley. Building a brand is not something that is easy, and especially is not easy to build a brand and keep that brand running successfully for a long time. I have to say that this books has very technical approach on building a brand strategy and you’ll not be able to comprehend everything at once.
I have to start review of this book by first saying what this book is not because title might make you think differently; this book is not about how you should make everything that’s around you unimportant and meaningless – it’s the opposite of that. From this book you will learn how to differentiate what is important in your live and what’s not; and after realizing what’s important you will, like the author like to say, start giving fuck only about things that are important to you and that will make you happier and more satisfied in life. And I have to say for all of us, this is the ultimate goal in our lives.
This book is excellent business startup guide for everyone who is looking to learn how to start a business. It’s 1000+ pages long and it will help you to learn what you need to start your own business. It’s written in style that great for beginners and very nicely sorted out which makes it easy to navigate through. You can read it in two ways: first you can read it and start working on your plan how you wen through book; and second you can read it all at once and then went back and start from scratch, but this time start writing plan and your ideas how you go through the book.
If you’re looking for a ways on how to be a good salesmen and learn useful sales tips, sales techniques and sales skills – than you have to read this book written by Zig Ziglar. This book is a great tool for everyone who is looking to learn what makes a good salesperson. Content from this books can be used in dealing with customers if your business is established online.
We are all bombarded daily by ads that try to sell us books, courses on how we can become successful; what kind of habits we need to acquire in order do become successful; how we need to work hard and we will become our own success story. We are constantly presented by people who claim that they are “self-made success” – and if you’re like me who like to question things and think that maybe there more to that story and that something is missing, then you are at a good place to find out more about what is behind the curtains of those stories such as Bill Gates and others.
I was scrolling through list of books on Scribd looking for something interesting to read, and I saw this book with interesting title “Why Women Buy” and decided to give it a try and see what this book is about. I already know that women’s take bigger market share than men when it comes to purchasing power. So, naturally I want to learn more how to appeal to women and what are the right marketing strategies to use.
This book is a memoirs of Phil Knight who is founder of Blue Ribbon company, which will later became Nike Inc. Book is written in such way that you won’t get direct tips on how to to certain things; but rather you will have to make conclusions from stories which goes through different chapters. If you already have experience in business – than you will not have difficulties understanding this book.
This book first paragraph describes itself – This book was prepared specially for those business executives, market researchers, advertising people, commercial artists, display men and creative salesmen who seek knowledge about using color and design as marketing tools. The material in this book does not deal with personal or subjective opinions but with the scientific application of color and design.
This book is about Marketing and it was written by Louis Cheskin, who was a director of Colors Research Institute in 1950’s, and this book is from that period of time. You might think that this book is old and it will it not be possible to use information provided in this book – but you’ll be wrong about it; because when you start reading it and use common sense, you’ll see that 90% of things from this book still apply to this date when it comes to marketing.
If you’re looking for a good book about SEO (Search Engine Optimization) – than you should definitely read this one, because this book offer so many value and even if you’re not an expert and have superficial knowledge about SEO, you can see that this book is written by a professional. I was looking for a good book about SEO because I needed to learn more about it, so I can do proper improvements on my Blog in order to improve rankings and get more visitors to it.
This book is guide for everyone who is interested in starting their own small business, of you’re already someone who have a small business, but you have problems running it successfully. In every case you will find this book very helpful, because it does offer much value in it, and it’s written by someone who speaks from experience.
This book is from Marketing & Sales section, and I bought it because I was looking to learn new things which could help to improve marketing strategies with my blog. I have to say that book isn’t quite what I was looking for, but there are good tips and insights shared in this book which I can use. This book is best suited for corporate sales people who interact with their customers and have meetings with them, and have a small percentage interactions by phone, email etc.
This book it’s recommended by so many people; and now, after I’ve read it, I understand why is that. This book I will put into multiple categories, because it does deliver very good content which can be used in: Self-Help, Self-Improvement, Marketing and Management. Although the book title states “How to Win Friends and Influence People” – these principles that Dale Carnegie has shared in his book can be used in so many different ways. It’s definitely a good reading material.
This book is one the most recommended books when it comes learning about investing, and after reading it I now understand why does it get so many recommendations. Book is focused on helping us to learn about investing in Stocks and Bonds. Since I’m more interested in learning about investing in stocks rather than bonds, I will be more focused on covering that part in further review.