If you’re someone who is considering to start their own business and need a book that will bring into some basic insights about starting, running and making the business work; and to read something that will motivate you as well – then I can suggest you to read this book. Don’t expect to from this book to be your only guide that you need to read and hop right in into the implementation of your business idea(s). This is very basic book, but it’s well put together and contains right balance of example stories and tips you need to know. Only reason for my 3 star rating, is that I know already 90% of things from this book.
Simple explanation of this book would be: if you’re like majority of people who have so many wishes, but doesn’t know what to do – then this book will help you to get into mindset of stopping procrastination and start working to get things that you want. Sound simple, and it’s really just a common sense thing, but seems like so many people lack that motivation to start working. I think that’s because of the ‘quick fixes’ that majority of people is looking in life – and there’s no such thing.
Very interesting story of a 51 year old guy who got fired from his job at Newsweek and getting a job to work at the tech company. But this book is so much interesting because it doesn’t talk about benefits of the tech company so much, it is more focused on providing insights on how does those companies work and how they are funded and operated – or as it should be better putted: how those companies are run by incompetent people and funded by those who cares only about money and will in the end make money. I will call it a bit of a dark side of tech industry, even if it sounds a bit cliche.
Right at the start I have to say that this books is best to use as continuation to the book Building Strong Brands written by the same author. First book will teach you on what steps you need to take when starting to build your brand; and from this book you will learn proper steps that you need to take in order to manage your brand along the way and focusing on long-term profits more, over the short-term profits. I have to say that you won’t get much just by reading one of these two books – you have to read them both.
If you’re looking for a book that will help you to learn how to build a brand – then I would definitely suggest you this book which is 500+ pages long written by a professor David A. Aaker who is teaching marketing at University of California – Berkeley. Building a brand is not something that is easy, and especially is not easy to build a brand and keep that brand running successfully for a long time. I have to say that this books has very technical approach on building a brand strategy and you’ll not be able to comprehend everything at once.
I have to start review of this book by first saying what this book is not because title might make you think differently; this book is not about how you should make everything that’s around you unimportant and meaningless – it’s the opposite of that. From this book you will learn how to differentiate what is important in your live and what’s not; and after realizing what’s important you will, like the author like to say, start giving fuck only about things that are important to you and that will make you happier and more satisfied in life. And I have to say for all of us, this is the ultimate goal in our lives.
This book is excellent business startup guide for everyone who is looking to learn how to start a business. It’s 1000+ pages long and it will help you to learn what you need to start your own business. It’s written in style that great for beginners and very nicely sorted out which makes it easy to navigate through. You can read it in two ways: first you can read it and start working on your plan how you wen through book; and second you can read it all at once and then went back and start from scratch, but this time start writing plan and your ideas how you go through the book.
If you’re looking for a ways on how to be a good salesmen and learn useful sales tips, sales techniques and sales skills – than you have to read this book written by Zig Ziglar. This book is a great tool for everyone who is looking to learn what makes a good salesperson. Content from this books can be used in dealing with customers if your business is established online.
We are all bombarded daily by ads that try to sell us books, courses on how we can become successful; what kind of habits we need to acquire in order do become successful; how we need to work hard and we will become our own success story. We are constantly presented by people who claim that they are “self-made success” – and if you’re like me who like to question things and think that maybe there more to that story and that something is missing, then you are at a good place to find out more about what is behind the curtains of those stories such as Bill Gates and others.
I was scrolling through list of books on Scribd looking for something interesting to read, and I saw this book with interesting title “Why Women Buy” and decided to give it a try and see what this book is about. I already know that women’s take bigger market share than men when it comes to purchasing power. So, naturally I want to learn more how to appeal to women and what are the right marketing strategies to use.
This book is a memoirs of Phil Knight who is founder of Blue Ribbon company, which will later became Nike Inc. Book is written in such way that you won’t get direct tips on how to to certain things; but rather you will have to make conclusions from stories which goes through different chapters. If you already have experience in business – than you will not have difficulties understanding this book.
This book first paragraph describes itself – This book was prepared specially for those business executives, market researchers, advertising people, commercial artists, display men and creative salesmen who seek knowledge about using color and design as marketing tools. The material in this book does not deal with personal or subjective opinions but with the scientific application of color and design.
This book is about Marketing and it was written by Louis Cheskin, who was a director of Colors Research Institute in 1950’s, and this book is from that period of time. You might think that this book is old and it will it not be possible to use information provided in this book – but you’ll be wrong about it; because when you start reading it and use common sense, you’ll see that 90% of things from this book still apply to this date when it comes to marketing.
If you’re looking for a good book about SEO (Search Engine Optimization) – than you should definitely read this one, because this book offer so many value and even if you’re not an expert and have superficial knowledge about SEO, you can see that this book is written by a professional. I was looking for a good book about SEO because I needed to learn more about it, so I can do proper improvements on my Blog in order to improve rankings and get more visitors to it.
This book is guide for everyone who is interested in starting their own small business, of you’re already someone who have a small business, but you have problems running it successfully. In every case you will find this book very helpful, because it does offer much value in it, and it’s written by someone who speaks from experience.
This book is one of those books that contains basic information that you can find for free online by doing some research. That wouldn’t be funny, if one of the idea to make money in this book suggest just that, that you go online and collect free information, get them into book and sell to people. This is just one of those MLM schemes books, author make money by promoting money making opportunities. Going from zero to fortune by selling (mostly) junk products.
This is the Self-Help book that is written by a Insurance salesmen William C. Stone, and it talking about habits that you need to acquire in order to become successful. But the book is not written in way that it presents exact steps that you need acquire – the content in this book contain stories from which you can learn what is the right habit(s) that you need to acquire. I will try to write some of the habits that I learned from this book, but it’s not anything new for me, I already know these habits from other books.
This book is from Marketing & Sales section, and I bought it because I was looking to learn new things which could help to improve marketing strategies with my blog. I have to say that book isn’t quite what I was looking for, but there are good tips and insights shared in this book which I can use. This book is best suited for corporate sales people who interact with their customers and have meetings with them, and have a small percentage interactions by phone, email etc.
This book it’s recommended by so many people; and now, after I’ve read it, I understand why is that. This book I will put into multiple categories, because it does deliver very good content which can be used in: Self-Help, Self-Improvement, Marketing and Management. Although the book title states “How to Win Friends and Influence People” – these principles that Dale Carnegie has shared in his book can be used in so many different ways. It’s definitely a good reading material.
This book is one of those entrepreneurship books that are written in order to help you find some kind of direction in life, if you’re finding yourself a bit lost, you’re not making enough money in your life and want to change that. Overall author’s focus is helping you with some common sense advice on how to find better job, and how to start your own business on the side that is based online.